From an urgent request to mobilise members to sharing an action or sending your organisation’s weekly update, WhatsApp blasts are the perfect way to send a personalisable broadcast message that will effectively mobilise your members.

Note: The campaign build flow is broadly similar across all campaigns! Simply navigate to campaigns, choose the type of campaign you'd like to send and follow the flow! 


Tip: You'll need WhatsApp templates prepared before you send a blast. Having a generic template, with lots of variable content can be useful to get blasts out quickly. 


To send your WhatsApp blast, follow the steps below: 


Step 1: Create your campaign

Navigate to campaigns > select create campaign > WhatsApp > one way blast


Step 2: Name your campaign

Name your campaign so you can easily find it again 


Tip: Create naming conventions for your campaigns as a team

 

Step 3: Follow the five step campaign build flow

Tip: Hit save once you've completed each section, you can go back and edit at any time, in any order


  1. Goals (optional): Goals allow you to group multiple campaigns with a shared goal together and efficiently group everyone who meets the goal to make managing audiences and tracking results easier. For example, when running a get out the vote operation for a ballot, you can set up a goal for the ballot of people voting, which you can apply across multiple campaigns. If you would like to apply a goal to your WhatsApp blast, select it from the drop down menu, otherwise, disregard this section: 
  2.  To: Select the audience you wish to send your blast to from the drop down or select Create new if you would like to create a new audience for this campaign - you'll be taken to an audience build page. If you would like to send to a particular number of randomly chosen audience members, check the box and enter the number you would like, up to the size of your audience: 


  3. Content: This is what you want your WhatsApp message to say. You'll need to choose one of your templates and then edit any variables you would like to

    Tip: Make use of the emoji picker and merge tags for personalisation! 

  4. Settings: You have the option here to send messages all at once or to stagger them by setting a particular amount to send per hour - simply choose the parameters you would like: 

     
  5. Preview: Check your content over before you send. You can also send yourself a sample message. You can select audience members from the table to preview personalisation: 



Now you're ready to send or schedule your message! Either select send to send immediately or use the schedule button to set a date and time to send the message: 



You'll be able to monitor your campaign and view results in your campaign overview page.