Movement has a huge variety of filters you can use to create audiences to best target your campaigns and maximise engagement. You can apply and combine as many filters as you like to an audience, so you can get really creative! This article explores some examples to give you some food for thought.
Tip: Custom fields allow you to store any data you like against individuals in Movement, so if you'd like to build audiences using a specific piece of supporter insight that you hold, create your own custom field
When you select filters to build your audience, the default will be Quick filters. These are commonly used demographic and membership data filters, which you might frequently include when creating audiences. You might want to create some template audiences using these filters, so you can use them quickly.
Tip: This section contains the catchall filter, Everyone!
Answer in a campaign
The Answer in a campaign filter allows you to build an audience of everyone who shared a particular answer in a text or WhatsApp survey. This means you can follow up with another communication or with a particular action. For example, you might want to call everyone who answered Yes in a survey question asking if they'd be happy to speak to a journalist to give them a thanks and briefing - or you might want to share more information about a volunteering opportunity with people who answered that they haven't yet signed up but are interested.
Tip: You can apply any of the same audience filters within automations, so you can create tailored journeys - in this example, you could automatically add people to a phone banking campaign if they answered 'yes' to speaking with a journalist to speed up and streamline the process of bringing your campaign to the media.
Engagement
There are several engagement filters to help you target your top supporters and reengage those who haven't been as active recently. Your most engaged supporters may differ per channel, so you can also utilise these filters to meet people where they are, on the channel they most often engage with. For example, you might want to exclude the 25% least engaged on text to ensure you're making the most of your budget.
Note: Active supporters do not include anyone taking their first action
Regular donor campaign updates
Make use of seamlessly combining multiple filters to target your communications. For example, you might want to share a special thank you to regular donors who have taken a particular action and update them on how their regular gift powers campaigns.
Tip: Apply the regular donor filter as an exclusion to avoid repeated regular donation asks to those who already give